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願者上鉤的高價小吃
foodpositive (0.46)ZH
#hive-105017#cn#life#blog#ecency
台南的阿堂鹹粥因為漲價，漲幅近50%而上了新聞，許多民眾都對一碗粥可以賣到接近10美金感到不可思議，也因此遭到不少網路使用者留下負面評價，且被檢舉漏開發票逃稅。但即使漲價如此多，店內依然滿座，來消費的饕客數量似乎不受影響。
台南一向以美食著稱，而且許多老店都需要排隊，觀光客看到了有人排隊了也比較有信心😂，人類的從眾心理在這邊就體現的蠻明顯的，即使有人說旁邊一間比較空的店賣的東西差不多，許多第一次到台南的人還是會選擇人多的那間。
有些人動起商業頭腦，會說這些老店為什麼不多開幾間，要讓客人排隊等候，也有另一派說法是，餐飲這種行業的品質很難維持，如果開了分店老闆沒有定期巡邏品管，很容易有口味差異，所以部分的老店在開了分店之後，反而有不好的評價。
其實像阿堂鹹粥因為原物料上漲而調價，也有部份也是屬於他自己的品牌價值，提升老闆獲得的利潤，畢竟這粥不屬於民生必需品，他漲得多貴其實也是沒有妨礙誰，願意付這些錢吃這個粥的你就繼續光顧，也因為他口味把持的好，客人也接待不完，假設一天可以賣個200碗，排隊的300人，調升價格後讓願意來的客人只有250人，其實可以繼續往上調整價格到只有200人願意前來消費，也會使利潤最大化。當然這也是一個理想化的情況，價格也必須讓人能時常來消費才行，生意才會絡繹不絕，所以我對於阿堂鹹粥調升價格其實蠻認同的，其實有助於餐飲行業致力品質的提升，專心在餐飲上而不是將心力都放在開分店或加盟上。人們用消費肯定你的廚藝，其實就像用高價買藝術品一樣，當追逐者眾的時候價格調升是合理的，而如果這時候藝術家選擇大幅度的提高作品產量，反而會因為滿足了市場上的需求後，就沒有了需求而掉價。當然這一切的前提在於東西要夠好才能運用這些想法，如果端出的菜色中規中矩並沒有那麼讓人值得花那麼多錢，也不要大頭症發作自行其是。
這陣子也有上新聞的飲料店加盟品質不佳問題，我自己也遇過鍋貼加盟點品質不佳的情況，一樣的食材但管理與烹煮方式的不同，就明顯的口味變差，也造成品牌的負面形象，所以在拓點與開放加盟時，品管是很重要的一環，而不是抱持著搶錢的心態，先把現金撈到手再說，而失去永續不絕的客源。
Photo by Amanda Lim on Unsplash
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2 comments质量控制非常重要，我认为人们愿意为更好的质量付出更多！😀
是的! 也不用擔心餐廳使用劣質食材做低價競爭