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来自大陆的香港月饼
每年中秋节来临前的半个月左右,市面上就出现了各种批发零售月饼的实体店,这些店可谓是“快闪”,临时找了个门市支起来,节后又默契地消失,我有时候在想这些快闪店的食品安全是否有所保障。
且不说线下这些幽灵般的月饼店,哪怕是连续在直播间销售同一品牌月饼也翻车了。
现在网上的直播间大大小小不计其数,卖化妆品的、卖衣服的、买电器家具的、卖零食饮品的、卖五金工具的,现在网购平台的商品种类数量早就超过实体店了,什么都能买。
三只羊旗下的直播间也是当前流量非常靠前的直播间,主要由大杨哥、小杨哥直播,偶尔还会邀请一些流量明星来做支持,这个直播间的带货能力杠杠的。
最近他们在带货一个名叫“美诚月饼”的品牌,宣传这个品牌来自香港,很多人买这个品牌的月饼,其实就是看中了香港食品安全比较靠谱。
然而最近又有人曝出这个品牌在香港并无门店,仅仅是在香港注册的公司,实际运营地在广东,并且销量一直比较高。好家伙,这俨然是挂羊皮卖狗肉的操作。
作为带货直播间,对合作品牌进行审核是他们最基本的义务,既是对消费者负责,也是对自己负责。就算是外行人都能看懂,三只羊直播间很可能是揣着明白装糊涂,即便是审核疏忽,也应该正面回应。
但很快有人便向该直播间提出退货,客服并没有受理,反观交个朋友直播间倒是完全不同,其带货的月饼伴手礼品牌关联性涉嫌造假,这个直播间就宣布退一赔三。
直播间真是个“好地方”,相对于实体店来说成本较低,在人人都用手机上网的今天根本不愁客户流量,可这些带货的平台似乎并不珍惜。衣服质量好不好可能不值得关注,但在食品上虚假宣传就真的令人愤怒了。
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2 comments@tipu curate 3
Upvoted 👌 (Mana: 0/60) Liquid rewards.